The book is full of sticky notes illustrations, colors, pictures and boxes that help the creative or visually oriented entrepreneur get started with their business plan. In place of complex numbers and numerous words, the book uses a visual approach to demonstrate various business concepts. The Right Brain Business Plan, is a different type of business book, at least in the way it is presented. * Map out concrete action steps to bring your Right-Brain Business Plan to life * Identify your perfect customers and create a marketing plan to reach them * Understand your competition and what makes you stand out from the crowd * Paint a picture of your business landscape * Select your circle of support to get the work done * Develop a financial plan with fun and flair They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. The key is using, rather than stifling, imagination and intuition. Turn Passionate Ideas into Profitable Enterprisesĭo you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap - and how to do it successfully.
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